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You’re Gold, Baby. Solid Gold.

Baby Gold casts an indelible and cherished treasure in fine jewelry. From personalized pieces celebrating life’s greatest moments to signature staples that can be worn for decades, each piece is made in our family owned and operated factory in Los Angeles. After decades of manufacturing for the industry’s biggest brands, we cut out the wholesale model to go direct to the consumer. Since launching for the public, Baby Gold has been honored by praise in Vogue, Harper’s Bazaar and many other publications.

We created Baby Gold for the everyday woman and her tribe. We bring 14K gold jewelry, brilliant diamonds, customized service and exceptional quality without the traditional 10x markups. Each piece comes with free shipping & a lifetime guarantee, which means wearing your pieces daily will never be a problem.

We’ve enjoyed seeing our brand on celebrities such as the Kardashian sisters, Shay Mitchell, Behati Prinsloo, Meghan Trainor, Ashley Graham, and many more.

MEET the Founders

Baby Gold was founded by Helen & Michael Ashikian in 2018. Named the brand after a nickname for their daughter Olivia and her love for gold jewelry, Baby Gold was born out of the couple’s commitment to merge their passion for jewelry design and innovation with a modern business model. Helen and Michael love to travel and spend time at home with their three kids, Olivia, Sienna, and Gavin.