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Our Story

Like most girls, when I was young, I loved to watch my mother get ready for a night out. Imitating her every primp and prep move, I'd put on her lipstick, brush my hair and look adoringly at all of her beautiful jewelry...Jewelry I knew the stories behind. Jewelry I coveted. Jewelry I wasn't yet allowed to wear.

Years later, after marrying and giving birth to my two daughters, Olivia Eva and Sienna Marie - I began to see my childhood memories through my children's eyes. Remembering how I'd longed to wear my mother's pieces, and seeing how my daughters wanted to do the same with mine - the idea for Baby Gold was born...

"I've created a fine jewelry collection perfect for mamas and their little ones. Fun, keep-able pieces you'll love, they'll adore, and everyone will covet always."


Raised with Love

Putting together our collective jewelry design and manufacturing experience, my husband and I set out to create the first and only luxury jewelry line entirely for mothers (and grandmas, aunties, godmothers...) and children. After years of hard work (not without a few tears and much sweat), our custom-crafted pieces in three sizes and lengths have arrived!

At Baby Gold, each piece, in every collection, adheres to the highest mama standards... The best materials, sources. The best craftsmanship and techniques. Local, environmentally sound and safe - we not only design all of our own jewelry, we manufacture it too. Our state-of-the-art facility is a member of the Responsible Jewelry Council and employs over 70 local artisans dedicated to delivering the best pieces at the best prices - to mamas and kids everywhere.

From Powerful Roots

Our owl, is derived from "Night-Owl", a nickname my sister gave me after my first baby was born and I couldn't sleep. Not only because I was tending to my baby's every need (as all mamas do), but because I was up until all hours watching her sleep, hoping to be the best mother I could be, and researching every baby website, fact and figure I could find in an effort to do so... Even though she didn't know it then, owls are powerful symbols of wisdom, magic, femininity and renewal. Ideas we infuse into every Baby Gold piece and collection.

I hope you fall in love with our pieces and enjoy sharing them with your daughters for a lifetime.

Helen Ashikian,
Founder, Baby Gold


Environmental & Ethical Practices

Baby Gold puts eco-responsibility and ethical practices safety above all else. As an active member of the Responsible Jewelry Council - we adhere to the highest environmental standards. All Baby Gold materials are conciously sourced, conflict free, and made with 100% recycled gold (today's industry standard). Our goal... to reduce the devastating enviornmental and social impact of gold mining.

Quality Materials & Precise Methods

Baby Gold takes pride in creating beautiful pieces using only the finest stones and metals... Made by the industry's best craftsmen, using the best tools, techniques, and machinery available today. The result..., pieces that are as safe and sturdy as they are beautiful - built to last for generations.

People First

Baby Gold puts people first. We provide a fair, positive, and safe work environment for our employees, and offer highly competitive pay and benefits. Our workplace glow can be felt in everything we do - from our design through our customer service. What's more, each month, we donate 5% of all net profits to organizations dedicated to the betterment of women and children.

Affordability & Accessibility

Baby Gold was born from a family of 3rd generation jewelers. We house one of the largest manufacturing facilities in Los Angeles and craft every one of our pieces in our state-of-the-art factory. By keeping production in-house, and selling direct to customers - we keep costs down and pass the savings on to you.


Baby Gold's missions is to bring the joy, excitement, meaning and sparkle of fine jewelry to mothers and children - from birth and beyond.

This Month's Charity


The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

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